“Being a child of the ’60s, I still have that idealist in me that I think I can pull it all together and give people an uplifting, positive message, and still be an entrepreneur and a capitalist at the same time." - Sigrid Olsen

As Sigrid Olsen's Director of Visual Merchandising from 1998-2007, Mark oversaw the following efforts:

Evolved the brand’s “Vision, Art, Clothing, Life” concept

Created showroom environments with a lifestyle look that spoke to each monthly delivery of clothing

Styled and organized fashion shows on 7th Avenue as well as numerous shows around the United States

Conceptualized and collaborated with several ad agencies on the brand’s image

Collaborated with the store planning and retail divisions to help communicate a consistent yet ever evolving brand message across all retail stores and shop-in-shops

Coordinated all aspects of styling for lookbooks, mailers, and photoshoots

Oversaw licensees to ensure a consistent brand image for all showrooms and photoshoots

Managed the Senior Marketing Coordinator and Marketing Assistant

“It was her art speaking to you through her clothing, I would put on tops of hers and felt like I was wearing a piece of art.” - customer Kathy Hazel