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MARK DESERF

NYC, The Hamptons
Styling, Visual Merchandising, Interiors
917.940.6013 / mjdeserf@gmail.com

MARK DESERF

  • Home
  • Services
  • Clients
  • About
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Kensie Girl

As Kensie Girl's Director of Visual Merchandising from 2007 to 2011, Mark oversaw the following ares:

Collaborated with design director and founder, Lani Karls, to conceptualize and communicate the brand’s image across all showrooms, shop-in-shop programs, tradeshow installations, and outlet stores

In-house stylist for all ad campaigns and fashion shows; collaborated with creative director, Jocelyn Fortier

Launched Kensie Girl in Mexico City by staging a fashion show and creating shop-in-shop concepts

Designed seasonal visual installations for each showroom, specific to each brand’s identity

Coordinated licensees to ensure a consistent brand image and standards for all products and showrooms

Supervised all public relations efforts for all press opportunities, brand launches, and in-store events

Supervised and trained all Retail Coordinators

The little sister brand of Kensie, Kensie Girl is a contemporary line targeted to teens. The Kensie Girl motto is “Let’s hang out and make pretty” and she enjoys dressing in the latest trends. Kensie Girl  clothes are soft and whimsical, yet edgy or vintage inspired, but always pretty and suitable for the girl who isn’t quite sure what mood she wants to dress in that particular day.

Kensie Girl

As Kensie Girl's Director of Visual Merchandising from 2007 to 2011, Mark oversaw the following ares:

Collaborated with design director and founder, Lani Karls, to conceptualize and communicate the brand’s image across all showrooms, shop-in-shop programs, tradeshow installations, and outlet stores

In-house stylist for all ad campaigns and fashion shows; collaborated with creative director, Jocelyn Fortier

Launched Kensie Girl in Mexico City by staging a fashion show and creating shop-in-shop concepts

Designed seasonal visual installations for each showroom, specific to each brand’s identity

Coordinated licensees to ensure a consistent brand image and standards for all products and showrooms

Supervised all public relations efforts for all press opportunities, brand launches, and in-store events

Supervised and trained all Retail Coordinators

The little sister brand of Kensie, Kensie Girl is a contemporary line targeted to teens. The Kensie Girl motto is “Let’s hang out and make pretty” and she enjoys dressing in the latest trends. Kensie Girl  clothes are soft and whimsical, yet edgy or vintage inspired, but always pretty and suitable for the girl who isn’t quite sure what mood she wants to dress in that particular day.

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